DAM and MarTech Strategy
Looking to take control of your creative assets, such as photography, brand & product imagery, or video? Theresa has worked with a diverse array of cultural heritage institutions and over 20% of the Fortune 500, establishing a future-state DAM plan and mapping a path to success. Subsequently, she works with you to orchestrate data and assets for migration, and establishes digital stewardship plans for the long haul.Read more
Theresa is a dynamic storyteller and has delivered keynote presentations in 18 countries over the last ten years. She also regularly leads two in-depth seminars on digital asset management, at conferences or custom-tailored for clients.
Digital and Marketing Asset Management: The Real Story about DAM Technology & Practice
This is inarguably the definitive book on Digital Asset Management. It has all the information; you don’t need to go to multiple sources. It should be a required textbook in every Library Science program, and be in the hands of anyone who has anything to do with managing digital content.
Digital leaders and marketing visionaries at many of the world’s leading brands, agencies, and cultural organizations have worked with Theresa over the past two decades, collaboratively mapping a practical path to success. Her work is not just “big ideas” — you’ve likely got plenty of those, you’re a smart cookie — she’s here to help you learn about what technology can make your ideas a reality, and then plot out the how at a highly detailed level. Read More