Theresa Regli

Theresa Regli helps companies plan and optimize their digital asset & media management strategy, and implement DAM and MarTech programs for long-term success. She is the world’s leading expert in the DAM vendor marketplace, advising on over 300 DAM system procurements since 2008, while authoring extensive in-depth research on 50+ DAM systems, and the benchmark book about DAM technology.

Get in touch


(Digital Asset Management)

Looking to take control of your creative assets, such as photography, brand & product imagery, or video? Theresa has worked with dozens of the world’s largest brands and many cultural heritage institutions, establishing a future-state DAM plan and mapping a path to success.

(Product Information Management)

Product information and digital assets must be connected, enabling more efficient and successful product marketing and e-commerce. Theresa has worked with many enterprises on PIM deployments, and integrating PIM with DAM.

MarTech Ecosystem

For DAM and PIM to have full impact and play their vital roles in digital transformation, they must be part of an interconnected marketing technology ecosystem. Theresa has worked across the entirety of the MarTech stack to orchestrate data and digital assets.

Data Design & Orchestration

Data alignment and orchestration across the enterprise are some of the biggest challenges we face in MarTech. Theresa works with you to orchestrate data and assets, establishing stewardship plans for the long haul.




From the moment we met Theresa we knew we were in good hands, and the depth of knowledge in her field was second to none. The benefits Theresa added from day one were invaluable to help us navigate our way through vendor claims and capabilities. With her knowledge of the vendor’s capabilities and our requirements the selection process was neatly trimmed down to those that could deliver. We probably got our return on investment on the negotiation for the final vendor selection alone as she knew how to best approach the company and the deals they had done in the past. I cannot speak highly enough of how good Theresa is and I would highly recommend her to anyone.
Danny Cooper

Head Of Information Technology, Gousto

I first saw Theresa present at a conference where she was the keynote speaker. Theresa possesses a depth of knowledge not only about digital asset management but marketing business systems and processes as a whole. She helped us analyze our marketing technology landscape and make recommendations that would increase efficiency. Theresa was able to quickly build relationships among technology and business teams by being straight forward and thoughtful. In turn our organization was able to quickly align behind her recommendation. It is my pleasure to highly recommend Theresa.
Angie Hanna-Bugueiro

VP of Product, WoodSpoon

Theresa helped us during our DAM vendor selection process. She came with her deep market expertise and great communication/methodological skills. Her contribution was key and she contributed to creating a momentum around DAM within our company. Being capable of adapting her tone to the audience, she can do the elevator speech explaining DAM importance to the top management while discussing taxonomy with our administrator for hours. Having Theresa on board just means putting all the odds in your favor, I highly recommend her!
Donald Havas

Associate Director, Ubisoft

In a sea of consultants, Theresa distinguishes herself as a true expert. I was fortunate enough to attend several of Theresa’s trainings years ago. I was frankly floored at the depth of her knowledge, and she’s been a trusted advisor ever since. Perhaps best known for DAM (she’s written an excellent book on it), Theresa’s expertise spans the breadth of the Martech domain, and I’m yet to throw a related curveball she hasn’t seen. She excels at building consensus from the ground up, possessing an implementer’s discipline, an operator’s understanding and a warm personality. At the same time, her work and presence equally speak to the C-suite, simplifying the overly complex, while delivering impactful recommendations that balance efficiency and effectiveness gains with time, costs and maturity. We worked together on a multi-year Martech strategy including tech selection across on numerous supporting engagements over several years. The strategic scope spanned several distinct capabilities serving marketing and commerce, touched a variety of global and regional functions, and had significant visibility at senior executive level. The result transformed our enterprise practice of digital asset management, significantly reduced its costs, and prepared it to quickly play a foundational role in an emerging product content ecosystem to support global digital commerce. I simply can’t recommend Theresa any more highly...
Michael Weeman

Global Senior Director, Consumer Commerce Strategy, The Coca-Cola Company

I hired Theresa as a consultant to help us with our brand asset management project. She brings an extensive knowledge of DAM vendors and products as well as the ability to translate the tech stuff to the business units. It is clear that she cares deeply about us as a client and is committed to ensuring that we find the right fit for both our technical and creative users. She is also fun to work with, extremely efficient and always delivers above and beyond what is expected. I highly recommend Theresa.
Sonja Wilson

Data and Delivery Manager, IKEA