A couple of months ago, we wrote about how the cloud is changing the landscape of DAM, not only because of the proliferation of pure-play, SaaS-oriented DAM vendors coming onto the scene, but also because of larger, traditionally on premise vendors who were rethinking their offerings — in effect being forced to offer more turnkey alternatives to the typically long, complex installations of their longstanding systems.

Last week, in tandem with the largest-ever Henry Stewart DAM conference in Chicago, we released further analysis on the cloud proclivity of the 43 vendors we cover.

Many historically on premise-oriented DAM vendors have finally put together a cloud “story.” Just remember that a good sales pitch does not equal experience, especially in a service-heavy cloud flavor like SaaS. Some vendors who came later to the game have chosen to focus on Azure over Amazon Web Services as a hosting provider. You as a buyer will have to carefully consider the many flavors of cloud before building your castle in the sky.

In the latest version of our DAM research, we not only explain the many variants of “cloud” in detail, but we also rate each vendor’s experience and efficacy with cloud offerings. Subscribers can access the new research here.