DAM Expert

Theresa Regli is a 25-year veteran of the information technology industry


With a particular focus on Digital Asset Management (DAM) for the last 15 years, she advises marketing leaders and DAM project leads on digital strategy, data design, and MarTech stack product selection. Subsequently, she supports or leads the development and sustainment of governance models, digital stewardship committees, and overall content technology best practices. 

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From non-profits to Fortune 500

As founder and chief strategist of her own firm, Vox Veritas Digital, she advises dozens of organisations every year on a wide array of digital initiatives. She led and developed DAM and marketing technology strategies for over 20% of the Fortune 500, including Unilever, Starbucks, Coca-Cola, General Mills, Shell, and Nestlé. She advises numerous digital and creative agencies, media, and manufacturing companies, and is also DAM Industry Partner to King’s College London, where she guest lectures and develops real-world DAM project simulations for students in the Digital Asset and Media Management Master’s Programme.

A Career in Research and Analysis

Theresa has written over 1000 pages of in-depth research on the DAM and broader content management industry, vendors, and tools, and she is the author of the definitive book on managing media and digital marketing assets, Digital & Marketing Asset Management: The Real Story of DAM Technology and Practice. She has presented keynotes in 18 countries over the last ten years, and taught her DAM Essentials: Technology and Practice – The Foundations and Connecting DAM with the Enterprise courses to hundreds of students.

Theresa is a graduate of the Tuck School of Business at Dartmouth’s Executive MBA Program, and holds degrees in linguistics, journalism, and French language from Boston College in the USA, L’Université Stendhal in France, and Richmond College in the United Kingdom.


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