DAM Expert

Theresa Regli is a 25-year veteran of the information technology industry

 

With a particular focus on Digital Asset Management (DAM) for the last 15 years, she advises C-level executives and DAM project leads on digital strategy, data design, and MarTech stack product selection. Subsequently, she supports the sustainment of digital stewardship and best practices.

From non-profits to Fortune 500

As founder and chief strategist of her own firm, Vox Veritas Digital, she focuses much of her work on cultural heritage, including The Museum of London and The Art Fund, the UK’s largest art charity. By contrast, she has led and developed DAM and marketing technology strategies for over 20% of the Fortune 500, including Unilever, Starbucks, Coca-Cola, General Mills, Shell, and Nestlé. She advises numerous digital and creative agencies, media, and manufacturing companies, and is also DAM Industry Partner to King’s College, where she guest lectures and develops real-world DAM project simulations for students in the Digital Asset and Media Management Master’s Programme.

A Career in Research and Analysis

Theresa has written over 1000 pages of in-depth research on the DAM and broader content management industry, vendors, and tools, and she is the author of the definitive book on managing media and digital marketing assets, Digital & Marketing Asset Management: The Real Story of DAM Technology and Practice. She has presented keynotes in 18 countries over the last ten years, and taught her Fundamentals of DAM and Connecting DAM to the Enterprise half-day seminars to hundreds of students.

Theresa is a graduate of the Tuck School of Business at Dartmouth’s Executive MBA Program, and holds degrees in linguistics, journalism, and French language from Boston College in the USA, L’Université Stendhal in France, and Richmond College in the United Kingdom.

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