AuthorDigital and Marketing Asset Management: The Real Story about DAM Technology & Practice Buy the Book
The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.
Theresa’s book is the definitive guide to DAM, written for both marketers and publishers who need a clear understanding of how technology can empower them to do their jobs better. For technologists, the book is also a technical dissection of how DAM really works, so you’ll have a clearer vision of how DAM could and should fit into your enterprise architecture.
Theresa is one of the smartest analysts in the field of marketing technology. If you’re looking for a clear and candid perspective on digital and marketing asset management, this is your go-to guide.Scott Brinker
Whether you are completely new to the DAM industry or a salty, seasoned professional, this book is your roadmap to DAM, both current and future.Jacob Fincher
This book is a must-read if you are involved in or going to be involved in a DAM project at your organization, regardless of your role—project manager, librarian/taxonomist, developer, department head. It will be your project guide from beginning to end—in the beginning for a broad introduction to the terms, concepts and questions that you and your colleagues should ask yourselves and any DAM vendors you assess; and then throughout as a reference to keep track of the many, many questions and considerations that arise during complex technological and institutional projects of this sort. This book is a fantastic reference resource that you will come back to again and again as a refresher and for reminders. Of particular note—Theresa excels at explaining software systems and how they fit into complex technological and institutional environments. Her perspective is particularly useful to technology literate readers without a computer science background who want a stronger understanding of how the software really works, and the vocabulary necessary to communicate user needs to developers.Katherine Sydenham